
Description
This is a Retail Store created by the group. the audience of this retail store is targeted at people aged 25-65 who love plants. Our proposition is you do not have to be lucky to have a lasting relationship with plants. Green Thumb is all about connection between human and plants.
Goals
This is a major seller of plant growing tools, as well as goods to meet the needs of plant growth. For example Plant Snips, Pruning Scissors, Hand Trowel, Watering Can, Cow Manure, Indoor Trellis, etc. We wanted to bring some interesting design ideas into the packaging design and complete the brand packaging design series.
SICHUAN AIRLINES
Course
Strategies for Branding
Categories
Logo, Brand Guideline,
Applications Merchandise.
Year
Summer 2020
Description
The airline was established on 19 September 1986 as Sichuan Airlines Company, its first flight was on 14 July 1988 between Chengdu and Wanzhou. Sichuan Airlines takes safety as the core value of its brand and has continued to fly safely for 31 years.
Goals
To create a new brand identity, application system, and graphic manual for Sichuan Airlines. and make the brand contemporary and good service in the marketplace. And with an excellent operating level, mature development platform, and excellent brand value, it has become a mature medium-sized aviation company with unique advantages.





