Strategies for Branding
Logo, Brand Guideline,
The airline was established on 19 September 1986 as Sichuan Airlines Company, its first flight was on 14 July 1988 between Chengdu and Wanzhou. Sichuan Airlines takes safety as the core value of its brand and has continued to fly safely for 31 years.
To create a new brand identity, application system, and graphic manual for Sichuan Airlines. and make the brand contemporary and good service in the marketplace. And with an excellent operating level, mature development platform, and excellent brand value, it has become a mature medium-sized aviation company with unique advantages.