PINTEREST

Course

Branding Principles

Categories

Logo, Brand Guideline, 
Applications Merchandise.

Year

Fall 2019

Description

Pinterest is a web and mobile social media application, allows users to use its platform as a visual exploration tool for personal creativity and project work, while some see it as a photo-sharing social networking site where users can add and manage their own photo collections categorized by theme and share them with friends.

Goals

This project creates a new brand identity, application system, and brand guideline for Pinterest, which enhances the reliability and approachability of the brand. And with excellent operation level, mature development platform, and excellent brand value, it becomes a mature brand with unique advantages.

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