ABU GARCIA

Course

Packaging Design 3

Categories

Packaging Design 

Year

Fall 2019

Description

Abu Garcia is a fishing reel and fishing equipment company founded in Sweden, which was established in 1921. The company’s impact on the sport fishing community is unparalleled. The company firmly maintains its position as an industry leader by providing the highest quality, most innovative products to anglers.

Goals

Through clear packaging panel, develop a new sub-brand image and packaging system for fishing line products. By changing the packaging visually and combining with the definition of the fishing reel itself, the packaging will regain new brand attributes, so that the brand will become unique.

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